Bonfire
Creator economy•Product design, Strategy, Branding, Design systems, Web design, Pitch decks•2021-2022•Team:
Product design, Strategy, Branding, Design systems, Web design, Pitch decks•2021-2022•Team:
Bonfire was a link-in-bio community and business tool for Creators. I worked with the founding team to create a new brand identity and craft a product strategy and design that would stand out in a crowded space, positioning Bonfire to be a creator-to-Web3 bridge. Through research, I discovered how Bonfire would stand out, and crafted a user journey that helped everyday users understand Web3.